A product development life cycle is governed by deadlines and to successfully deploy all the developments in the stipulated time period all the parties involved in the process should be on the same page. Communication is key for any process and product management is no exception.
Here are some tips to ensure proper communication
Plan in Advance – The product manager needs to discuss with the technical lead about the resource availability before planning for any new development. The requirements should be planned accordingly
Clear and informative requirement document – Requirement documents are the recipe book for any successful development. The Product Manager needs to think through the complete process and complexities that unfold during the development cycle. All the nitty gritties needs to be documented from error messages to validation rules.
Pictures do the job well – where ever possible use pictorial representation of the end product, nobody likes to read lengthy requirement document.
Designing the right product – the UX designer and the web designer need to have a great rapport. In smaller organizations the product manager dons the role of UX designer and primarily directs the product designs towards interaction impacts. Web designers are more concerned about the aesthetics and simplicity of the product. A combination of interaction design and aesthetic design will ensure a near perfect product.
Explain the purpose of development – It is very important that the developers understand the purpose and business motive behind every development; this will lead to greater participation and minimal communication gaps.
Test extensively – don’t rely on software testers always, user acceptance testing is very important to get vital and practical feedbacks from the user point of you.
Feedback – A developer should always be proud of his development, a tester should always be proud of his bug, a designer should always be proud of his design and product manager should always proud of his product. Hence feedback should be passed on carefully and as politely as possible as this is expected to test the ego of the parties involved.
Appreciation – After the big day when the ideas are converted into reality, open up for a get together. Appreciate and thank everyone involved in making the reality. Clear the air and make way for better bonding of the team members. This completes the development cycle and the communication flow so far.
Hope you enjoyed this post, do let me know your feedback and thoughts as comments!