Creating content is the core of inbound marketing. Not only just creating content is important, creating remarkable content is important. Businesses create content in various forms – articles, videos, podcasts, ebooks, infographics etc. Now you will be saying – ah yes its all easy said than done. Ok, so let me tell you how to create remarkable content.
Define the purpose of the content
It is very important to understand why you are creating content. Always remember content is not created just to attract eyeballs – like the old school saying ‘create content for traffic’, create content to influence your website visitor’s behaviour. Define what problem are you going to solve for your audience with the content and then focus on fine tuning it.
After consuming your content your audience should feel that your contribution towards their problem was helpful. If you are able to be helpful with your content that means who have created remarkable content, content that influences the behaviour of your visitors.
Shamelessly market your content
Once you have created the content don’t think that it is the end and your done with it. Every piece of content needs to be marketed, but if the content is remarkable then you will get maximum mileage out of it. It is natural that if you have created remarkable content you will feel confident about promoting it as well. It’s a great opportunity to showcase that you have done something useful for your audience, its an opportunity to show that you care for your audience, go for it and be shameless in promoting the content.
Measure, analyse and repeat
Be stingy, measure every effort that you put forward to help solve your audience’s problem. Some content may get a better response from your audience than the other. Understand the reason behind the response. Take the lessons and incorporate in your future content and then keep repeating this process, eventually creating remarkable content will become an Art and not a task!
Creating remarkable content is a process and not a project
Creating content or otherwise lets put it as ‘solving problems’ is a continues process, it is not an one time project. Every time try to innovate how you deliver the content. Be interesting and don’t stop experimenting, that’s the way you and business become ‘awesome’
So that’s about it! Let me know your feedbacks, questions and suggestions in the comment section below. Hope I was able to influence your behaviour