Off late the internet world has changed, changed for good. All of us expect quality in every service we receive, whether it is your shopping experience at the grocery store or browsing the internet for information. In real world situations spamming activities don’t give businesses much success as consumers have evolved and have wider choice to chose from. Quality product and branding play very important role in the conversion metrics and hence the success of the product.
- Image courtesy – RevelutionAsia
In the internet world where we praise technology to be efficient, there are loopholes and spamming opportunities for some businesses to fool around the customers. In 21st century people don’t want any bull shit, all of them need quality and value for their time and money. Spamming and manipulative techniques may bring success for some businesses in the short run but the gates are closing soon.
In the early 90′s during the internet bubble, search marketing evolved as a substantial force that changed the fortunes of many businesses online, both small and big. Soon this new opportunity to reach out to the masses become vulnerable to spammers or otherwise claimed aggressive marketers. Strategies were developed to influence the search engines and achieve favourable results and its a fact that many marketers were successful in this. Search marketing was cheap compared to other traditional forms of marketing and businesses did consider this as a short cut to success. The search cheat-sheets became an obsession for many and as a matter of fact quality was compromised.
Building great products is the best marketing any business can do, innovation will help them stay on top. With time, technology has developed and the loopholes and cheat-sheets are being striked off one by one. The search giant Google supports search engine optimisation as a practice to help search engines index websites better and deliver better search results but not as a tactic to influence the search results and gain undue advantage. Google has already unleashed animals like Panda and Penguin to fight the spammers, more may get released soon as we hear that the search quality warden Matt Cutts and his team nurturing and preparing some more animals for future battles.
The way forward for search marketers is to encourage the management to invest in great products, content and add value to the services offered to its customers. One thing every SEO out their should remember is search engines don’t have emotions they are just some intelligent piece of code, but searchers aka your customers have emotions and they can easily assess if your product is good or not. Manipulative SEO practices are only going to piss them off if you don’t offer the right solution to user’s problems with your product. If you lose trust, you lose the game. Building quality product and optimising it to be get found is the future of SEO.