The Past

RIP – SEO tactics

In the 90’s Search Engine Optimization or SEO typically meant tweaking the website’s content to enable search engines to crawl and rank the content better. Optimizing for search engines is definitely important, because that’s vital for getting found on the internet. But at times, the optimization went overboard that some SEO’s started finding the loopholes in the search engine algorithm and started finding ways to game the system. Over optimization also meant compromise with the quality of the content. Content spinning, content theft, keyword stuffing, link buying etc. were holy grail for some SEO’s.  At times businesses were too obsessed with traffic that they were building websites for search engines and cared less about the people who were supposed be the actual target audience. Is your business doing the same mistake? Read on… Continue reading →

Content marketing is the art of telling the story of your brand to educate your customers without selling. More than 88% of brands around the world adopt content marketing, because this stuff works! Content marketing requires super awesome content, if you are a content marketer, here are some quick tips to super charge you content. Let’s get started! Continue reading →